Why nobody cares about your art (and how to make them care)

I was invited to the opening of an art exhibition.

There were 52 pieces on display.

It was abstract art, which was pretty to look at, yet nothing special.

Nonetheless...

Each piece was being sold between $1k-$5k.

People were buying these artworks.

Intrigued by this, I had a chat with the main artist of the exhibition.

I wanted to know how he mastered his craft so elegantly that it captivates and persuades the societal elites from far and wide to purchase his work.

So I asked him how he did it.

His answer?

"My siblings always used to be good at drawing real things.

I wasn't, but I still liked painting.

So I started making abstract art."

His honest answer left me speechless.

I was surprised to say the least.

If it's not his technique and perfection of artistry, then what made him successful?

It might be something that you wouldn't expect from an artist.

Let's take a look at one of the most famous artists to have roamed this planet:

Vincent Van Gogh

Van Gogh lived a very humble existence.

In fact he wasn't just humble, but extremely poverty stricken.

Van Gogh spent most of his time on painting canvases, leaving us wonderful pieces like "A starry night." and yet he was the epitome of the starving artist.

His physical and mental health were declining steadily and his relationships were poor to non-existent.

It's fair to say that he was not living his best life.

Vincent Van Gogh ended his misery with a gunshot to his belly, which killed him 30 hours later.

But he never experienced the fame that he gets today.

He never saw his art being auctioned for millions.

Was his artistic genius not appreciated during his time?

His paintings stayed the same once they were finished.

So why did he die without any money to his name?

The reason for why he died poor, is the same for why our social, abstract artist from before is doing so well.

Some might belief that is mere luck, but I am convinced it is way more than that.

It's something that everyone can learn and implement in their own life.

It's a skillset that guarantees financial success when used right:

• Social Skills

• Marketing

• Sales

You could be the greatest artist on the planet, yet never earn any $.

You could be a mediocre artist and be rich.

The difference is the perceived value of your work.

If you can convince someone that you art is worth $1000, then it is worth $1000.

And one of the most important drivers for this is: Social Proof.

The value of something equals the Social Proof it gets.

Van Goghs painting sell for millions today, because they have a lot of Social Proof.

If you buy a Van Gogh you know that it is not only valued by you, but also by others.

You know that if you spend $1 million on one of his paintings, you could probably sell it for the same price again (hell, maybe even make a profit).

But at the same time you wouldn't spend $1 million on a painting, that has a perceived value of $10.

It doesn't matter if you're rich or poor, you want to get your moneys worth.

You want to make sure to trade your money for something of equal value.

So in order to sell your products for more money, you need to work on increasing the perceived value of your products.

How do you do it? By creating Social Proof.

And there is no better way to do this than Social Media.

You want to make sure that people talk about your art.

You want to get people to share your art.

You want to get people to like and engage with it.

This should always be your goal when posting.

Learn how to grow a following that is genuinely interested in what you do.

And you will never struggle to sell your work again.

Nothing else is going to give you greater artistic freedom than that.

So start by presenting yourself as an authority.

To summarize this vision:

We looked at the 2 types of artists.

The starving artist and the social artist.

The starving artist keeps by himself and barely gets by.

The social artist builds great relationships and wealth.

To be a social artist you need to understand human nature and build Social Proof, because:

Social Proof = Perceived Value.

So stop keeping your work to yourself and start posting.

Thank you for taking the time and reading this vision.

I hope your got a lot of value from this post.

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With much love,

Malkas.